Supercharge your marketing with the power of consumer neuroscience

Ninety percent of what we know about the brain has been discovered in the past 10 years, and this new-found knowledge is beginning to shift business paradigms. Stay ahead of your competitors by learning about the latest neuroscience discoveries and how they will impact ongoing brand marketing and consumer research.

Topics include:

  • Overview of marketing processes, both traditional and digital
  • Factors that influence the need for new thinking in marketing
  • Challenges of current market research techniques
  • Understanding the physiology of the brain
  • Overview of the human decision-making process
  • The importance of emotions and measuring them accurately
  • Neuromarketing research technologies, including advantages and disadvantages
  • Industry applications for B2B and B2C environments
  • Actionable insights that lead to improved marketing strategies
  • The future of neuromarketing and consumer intelligence

Lunch and Learn

1 hour: Quick overview of neuromarketing principles and examples, applied to your industry

Neuromarketing 101

½ day: Basics of neuromarketing, including a brief discussion of current marketing challenges and opportunities presented by neuromarketing

Neuromarketing Discovery Day

Full day: Developing a neuromarketing plan outline for your organization, including selecting the right neuroscience research methodologies, building a timeline and budget, identifying challenges with existing marketing and communications materials, and working to better understand your customer.