Publications by Merchant Mechanics
"Holistic Consumer Research: Integrating Attitudinal, Behavior and Neuromarketing methods (Part 1)"
Merchant Mechanics Director of Integrated Research, Dr. Cyrus H. McCandless, explores and explains the nuances and benefits of hybrid consumer research programs that blend traditional research techniques with cutting edge methods. This white paper identifies contextual opportunities for multi-method research application, methodological strengths and limitations of several current research techniques and addresses how applying multiple methods from a variety of research disciplines leverages combinatorial research strengths. Please contact us for more information and to receive a copy of this paper.
"Green Is The Color of Money"
Dr. Cyrus H. McCandless, Merchant Mechanics' Director of Integrated Research, shares cutting edge thinking on the hot topic of "green retailing".This white paper addresses the growing need for end-to-end sustainability solutions in retail environments as related to the continued development of a green economy, and details three ways consumer research can maximize consumer generated ROI while supporting retail-centric environmental missions. Please contact us for more information and to receive a copy of this paper.
"Daring To Be Different at Dairy"
Merchant Mechanics president, Matthew Tullman, and chief research officer, Dr. Kimberly R. Clark explain the current state of dairy merchandising in the grocery channel and provide data driven insights into the impact of inter- and intra-category signage and messaging systems. Please contact us for more information and to receive a copy of this paper.
"Revitalizing Visual Merchandising"
Merchant Mechanics president, Matthew Tullman, and VP of research, Kimberly R. Clark, share insight in their article "Revitalizing Visual Merchandising" in this month's issue of Chain Store Age Magazine. This cover story explains limitations of today's shoppers' visual sense and explores options retailers may wish to consider before implementing their next visual merchandising campaign.
"Dynamic Digital Signage - Beyond The Pilot"
Dynamic Digital Signage (DDS) has garnered much interest in today's retail industry. We are pleased to announce the publication of Dynamic Digital Signage - Beyond The Pilot, "an informative analysis of a market which has just begun to reach its potential." Authored by Merchant Mechanics' co-founder: and president, Matthew Tullman, this article is published in the June 2004 issue of Systems Contractor News.
A Vision for RFID: In-Store Consumer Observational Research
Much interest has been generated within the retail industry over Radio Frequency Identification (RFID), a tiny device with huge potential. RFID is currently being explored by many retail and consumer packaged goods (CPG) companies for its use in supply chain management, compliance and inventory control. One application for RFID that has not been highlighted, or thoroughly investigated, is its use in augmenting in-store consumer observational research. However, it should not be surprising to posit that this technology could represent a major advancement for in-store consumer behavior research.