Merchant Mechanics is an industry-leading consumer behavior and neurocognitive research firm and consultancy. We provide consumer-centric enterprises with access to a unique integration of traditional and cutting-edge consumer research methods and technologies. We design customized research programs that generate data-driven insights to stimulate, innovate and validate a range of marketing and merchandising efforts.
Merchant Mechanics was founded in 2000 based on the industry's need for turn-key integrated shopper insights solutions that combine rigorous quantitative and qualitative research techniques and PhD level expertise in consumer behavior & cognition and deep experience with the business of shopper marketing.
Today, we develop and apply state-of-the-art research techniques combined with expertise in consumer behavior & cognition to address challenges all along the Path to Purchase.