What Makes Us Different
Merchant Mechanics is different from other research firms. We don't believe in "silver bullets". Our vast experience has taught us that relying on just one method or approach tells only part of the story.
As a result, we harness the power of a holistic, 360° approach to custom integrate the most effective research tactics specific to desired learning objectives. This approach provides a whole even greater than the sum of the parts.
Beyond merely quantifying what consumers are doing, or what they're thinking, our expertise in interpreting consumer action and cognition allows us to explain the why behind the trend. It is this understanding that is fundamental to developing the most effective in-store marketing and merchandising strategies.