RealThought® is our innovative suite of services that harnesses the power of traditional observational methods with cutting-edge technology and academic expertise in consumer behavior and decision making.
- Balance of observed behaviors against brain-initiated response activity
- Expretise in specifying neuro-cognitive data capture methods
- Ivy League collaborations
RealThought reveals the psychological drivers of certain behavior.
Click the icons below for more information about individual RealThought methods.