Concepts which appear perfect in the design phase often underperform in the market.
Our prototype testing service analyzes consumer interaction with one or more prototype elements (POP, signage, layout) in a controlled environment.
The goal of prototype testing is to understand and mitigate any external factors which may compromise efficacy and which cannot be determined out-of-context, in order to create a positive and anticipated impact on the customer’s perception and experience of that element.
To learn more, check out the following case study:
Prototype Testing and Evaluation