Our Lifecycle Testing service helps our clients gauge the effectiveness of products, fixtures and marketing elements during each phase of the lifecycle.
Confirm seasonal adjustments. Discover how to micro-market to shopper profiles that change throughout the day. Determine optimal schedules for change-outs.
We assess effectiveness from the initial “bang” or “pop” to the subsequent decay and ultimate loss of attention. Understand how and when perceptions change throughout the entire lifecycle and how to respond to these changes.