Our Environmental Impact Assessment service helps our clients optimize their selling space while maintaining the best possible consumer experience.
Consider the reduction of temperature by 2° within a store. How would this impact shopper attitudes and perceptions? What about changes in lighting? To what extent does store lighting impact shopper’s perception of quality?
Substantial energy savings can be gained without negatively impacting shopper attitudes and purchase behaviors. In fact, a carefully planned environment can work to enhance the shopping experience; purchases increase when retail space is both pleasing and facilitating.
Our Environmental Impact Assessment utilizes a psychophysiological measure of consumer sensory thresholds, called “Just Noticeable Differences” (JND). The JND of of store temperature, for example, is the smallest detectable difference between a starting and secondary level of temperature stimulus and establishes the minimum and maximum temperature range for perceived comfort.
JND can be used to detect secondary effects as well. For example, the same temperature can be perceived as “cooler” and “warmer” depending on the context and elements within that context. An optimal temperature in kitchen appliances might be higher than other areas of the store, since the in-home context of a kitchen tends to be a warmer compared to other rooms.