Retail Forensics®
Retail Forensics® is the multi-disciplinary science of precisely quantifying how an environment, in part or whole, works synergistically to influence consumer behaviors. Retail Forensics leverages the integration of proven behavioral research methods and emerging neuromarketing technologies. Click here to learn more about the specific methodologies that comprise Retail Forensics.
- Videographic Observation
- Onsite Observation
- Eye Tracking
- Ambulatory EEG
- Facial EMG
- Meta Analysis & Data Validation
- fMRI


