Research Methodologies
Merchant Mechanics is the corpus callosum of market research, serving as the critical conduit for understanding the differences between "what people do and what people say they do." The quantitative bridge we establish between attitudinal, behavioral and neurocognitive data is the foundation of our continued success, and why our clients regard Retail Forensics® and RealThought® as invaluable assets to their shopper insights initiatives.
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RealThought® is our proprietary suite of consumer attitudinal measurement services we use to uncover perceptions, preferences and attitudes behind consumer behaviors. RealThought acts to bridge the gap between conventional self-report data and rich behavioral or neuromarketing data.
To learn more about RealThought measurement services, please click on the icons above.
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Retail Forensics® is the multi-disciplinary science of precisely quantifying how an environment, in part or whole, works synergistically to influence consumer behaviors. Retail Forensics leverages the integration of proven behavioral research methods and emerging neuromarketing technologies.
To learn more about Retail Forensics methods and technologies, please click on the icons above. |
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