Prototype Testing

A vice president of visual merchandizing once said, "We make sure we're on the right track before we roll it out to hundreds of stores." This statement accentuates the critical need for controlled prototype testing, not only within the field of visual merchandizing, but also across those in the industry who conceptualize, create or select in-store elements.

Our prototype testing is second to none. There is no better way to test out a concept than where the proverbial rubber meets the road – in the context of the environment for which it was specified. Merchant Mechanics' carefully designed and rigorous testing standards provide clients with clear decision making tools for optimally successful rollouts, before they occur and become costly mistakes.