Path to Purchase Audit
Consumers not only vary in terms of demographic and income differences. Each person is a fascinating and continually dynamic combination of emotions, attitudes, awareness and cognitive resources, that are indelibly linked to contexts of their environment and their perceptions and behaviors within those contexts. It is critical to understand that one-size does not fit all in terms of capturing consumer's attention at various times along their Path to Purchase.
From Planning to Shopping to Experiencing, Merchant Mechanics arms our clients with research and insights on precisely how and why consumers shift their decision-making styles and attention across the multitude of touch points along the Path to Purchase.
We help marketers understand what the shopper will resonate with along the entire Path to Purchase and which of their marketing efforts meet, or fail to meet, the consumer's needs. Understanding the "whys" of shopper's fluctuating behaviors and opinions is key to optimizing each marketing touch point effort throughout the entire Path to Purchase.