Meta Analysis & Data Validation
At Merchant Mechanics, we pride ourselves on the depth of our statistical expertise, which is rooted in our analysts' background in behavioral psychology and the cognitive neurosciences. Merchant Mechanics is often called upon when our clients have found that others' deliverables provide "nice to know" information and "report card" measures, but fail to generate a deeper understanding of why specific trends happen.
Our Meta Analysis service begins with a background meeting to discuss parameters, methodologies and goals of client's past research. Merchant Mechanics' team then works to integrate previously unrelated research learnings into a meaningful synthesis of information, uncovering trends across data sets and generating a psychologically-based understanding of past results in order to deliver solutions that enable clients to generate optimized marketing initiatives.