Lifecycle Testing

From the point a product, fixture or other relevant element has been placed on the store floor to the point that it is retired, our insights allow clients to understand its effectiveness through its entire lifecycle, from the initial "bang" or "pop" in attentional effectiveness, to the decay and ultimate loss of attention. Merchant Mechanics insights consistently help clients determine optimal schedules for change-outs, be it time of year or micro-marketing to varying shopper profiles throughout the course of a day.