In the News
- Shop-in-shops and their less-glamorous little sisters, pop-up stores, help smaller, yet successful, lesser-known brands ... lower overhead costs, build brand recognition, and take advantage of foot traffic in well-established retail spaces. "They are really at a tipping point right now," said Matthew Tullman. "The public has become accustomed to seeing them and they can appreciate the uniqueness, but it still has a newness and exclusivity to it." Click here to read more.
- Wall Street Journal: Food Fight in the Produce Aisle
- Marketingpower.com : A Method to the Madness: How Technology Influences the Path to Purchase.
- Progressive Grocer: Path to Purchase Starts Early
- Fast Company: There's chunks of real science in that recipe.
- VisionCritical: A study by research company Merchant Mechanics in 2009 focused on soup labels and shelf cards and tracked eye movement, pupil dilation and facial expressions as participants shopped. This work identified opportunities to improve the consumer's emotional response to labels and shelf cards. Click here to read more.