FootSteps™

Understanding consumers' true attitudinal responses to your prototype product, package, signage or other promotional element not only requires the best question set for a focused line of inquiry, it requires asking those questions at the exact right time in the buying process.

Learn what drives the purchase decisions of your consumers from the moment they step foot in your store to the end result of their purchase transaction. FootSteps™ real-time, comprehensive shop-along interview service captures the mind-set of each shopper throughout their interaction with a test environment when emotions and recall about engagement are immediate, candid and top-of-mind.

Merchant Mechanics' interviewers are experienced in consumer psychology and decision making and administer the highest quality of FootSteps™ interviews while maintaining an excellent rapport within individual shopper recruits.