Environmental Impact Assessment
With Merchant Mechanics' suite of research services, it is finally easy to be green. Introducing or continuing an environmentally conscious initiative isn't just about recycling, or switching to sustainable materials. The effort to reduce your company's environmental impact begins with waste reduction along the entire supply chain.
Waste happens whenever your marketing and merchandising efforts either fail to reach or fail to affect your target consumer for any reason. Marketing and merchandising elements can escape the consumer's notice, fail to work as intended when they are noticed, or simply fail to withstand the retail environment for the duration of their intended life-cycles. Even more, some of these elements may contain extraneous components that serve only to cost more to produce, but fail to significantly increase consumer awareness or attention. These outcomes aren't just a waste of materials and a burden on the environment – they're also a waste of your time, effort, and marketing and merchandising dollars. That's why leading companies turn to Merchant Mechanics to provide actionable insights that can immediately enhance the effectiveness of their "green" programs.
Read more about ways consumer research can maximize ROI while supporting your environmental mission.