Merchant Mechanics Co-Founder Serves as Chair of North American Chapter of the NMSBA
Dr. Kimberly Rose Clark, Co-Founder & Chief Research Officer of Merchant Mechanics traveled to London for the 6th iteration of the Neuromarketing Science & Business Association’s Neuromarketing World Forum (NMWF). Dr. Clark currently serves as Co-Chair for the organization’s North American Chapter, along with Drs. Michael Smith, Vice President Consumer Neuroscience Solutions at Nielsen Consumer Neuroscience, and Moran Cerf, Professor of the Kellogg School of Management and the Neuroscience Program at Northwestern university.
Representing the organizations most rapidly growing chapter, Dr. Clark is an active advocate in the continued educational advancement of the organization and is currently collaborating with Professors Ale Schmidts of the University of Rotterdam, and Manuel Garcia-Garcia of the Stern School of Business at NYU, along with a number of academics to create standardized teaching curriculum and materials to disseminate on the topic of consumer neuroscience.
About the NMSBA
The Neuromarketing Science & Business Association is the global trade association for everybody with a profession.
NMSBA Mission Statement: It is the NMSBA’s mission to build a solid community of like-minded people around the topic of neuromarketing. To reach this goal the NMSBA:
- Shares knowledge
- Builds a strong international network
- Promotes neuromarketing on a global scale
Chief Research Officer Dr. Kimberly R. Clark authors Chapter on Neuroethics
Dr. Kimberly Rose Clark, Co-Founder & Chief Research Officer of Merchant Mechanics, has authored a chapter entitled, “Dealing with the Devils: The Responsibility of Neuromarketing Practitioners in Conducting Research for Ethically Questionable Client Agendas” in the recently published textbook Ethics and Neuromarketing: Implications for Market Research and Business Practice, published by Springer Press.