1 Oak Ridge Road
West Lebanon, NH 03784
F: 603 643 5467
Merchant Mechanics has been delivering best-in-class market research utilizing consumer neuroscience and psychology for more than 13 years. We help our clients gain objective, actionable insights into critical moments along the Path to Purchase by untangling the intricacies of consumer behavior and decision making.
We bring proven research methods, cutting-edge technologies and the latest academic knowledge to bear on the many challenges of engaging customers.
We’ve incorporated PhD-level expertise in Cognitive, Behavioral and Neural Sciences, a deep understanding of both traditional and cutting-edge research methods, and extensive business experience to build and refine our methodology, the science of Retail Forensics.
Retail Forensics® is the multi-disciplinary science of analyzing and integrating what customers think, feel, say, and do in order to uncover the many ways products, marketing, merchandising, and environmental factors influence consumer purchase decisions.
This nimble, multidisciplinary approach capitalizes on the strengths and mitigates the weaknesses of each of the traditional, behavioral, psychological, and neurocognitive research methods we use. It doesn’t rely on any one tool or technology to answer every question.
Our experts have been applying this cutting-edge science to solve real-world problems for over a decade. By finding the ideal combination of conventional and cutting-edge methods to meet any given challenge, Retail Forensics ensures the delivery of integrated, cost-effective, reliable solutions.
We also help our clients grow their in-house understanding of the strengths and weaknesses of the constantly-evolving universe of shopper research and insight offerings. Our clients emerge better equipped to evaluate the real costs and benefits—and the proper application of—new vs. old methodologies. In addition to what you will learn through detailed, ongoing consultation during the course of an engagement, our experts offer briefs, presentations, literature reviews and classes tailored to your team’s specific learning needs.