Merchant Mechanics is a leading market research firm focused on helping clients gain insights into their customers' Path to Purchase – uncovering opportunities for our clients to increase sales, build their business and enhance their retail marketing strategies to win in an increasingly competitive marketplace.

We are the industry experts in consumer decision making, visual perception and spatial navigation (wayfinding). We provide our clients with powerful and actionable shopper insights generated from our in-house consultancy of industry specialists, which includes PhDs in Behavioral and Consumer Psychology and Cognitive Neuroscience.

The Pioneers of Retail Forensics, we utilize a holistic integration of conventional and cutting-edge array of research methods and technologies, from traditional market surveys to consumer observation, to psychophysiological measures, depending on our clients' needs. Our in-house research team partners with specialists in specific disciplines to deliver the most sophisticated solution, customized to each engagement.

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