Retail Forensics ® : the science of analyzing what consumers think, feel, say, and do in order to determine how and why purchase decisions are made
It’s who we are. It’s what we do.
Merchant Mechanics is an award-winning research firm specializing in shopper behavior, consumer neuroscience and behavioral economics. We have extensive expertise in the Cognitive, Behavioral and Affective Neurosciences. Learn more about us
For more than 13 years, we’ve helped our clients gain objective, actionable insights into critical moments along the Path to Purchase by untangling the intricacies of consumer behavior and decision making.Learn about our services
Our multidimensional, integrated approach not only identifies patterns in consumer behavior but also reveals perceptions, preferences and attitudes undetectable by traditional market research methods.Learn about our approach